2022 Judges

          Meet the sports tech experts comprising our inaugural our Start Up Competition panel. They were tasked with looking for the next generation of entrepreneurs and start-up founders actively changing the world of fan and business innovation in sports.

The winner will received a “growth package” of advisory and support conducted by SportsPro and our strategic partners to the value of $100,000.

Abi Russell

Head of Partnerships

Alexandra Willis

Communications & Marketing Director

An Dang Duy

Chief Information Officer, World Athletics

Andreas Heyden

CEO, Dyn Media

Anne Detlefsen

Senior Director - Digital and Emerging Content

Benjamin Stoll

Director of Strategic Alliances & Innovation

Bill Jinks

IT Director

Bill Jinks

Technology Director

Carolina Chiappero

Innovation Manager

Caroline Ewerton

VP Technical Product Management, DAZN

Claudio Demmer

Innovation & Strategy Manager, Vfl Wolfsburg

Clementine Girard

Director of Business Development, Olympics & Major Events

Craig Hepburn

Head of Transformation, UEFA

Dave Smith

Founder & Managing Director

David Orman


David Peacock

Senior Project Manager

Dexter Tate

Commercial Strategy & Planning

Eric Hanson

Senior Director, Digital Product Development, PGA Tour

Franco Segarra

Director of Innovation & Data/Analytics, Valencia C.F.

Georgia Sapounas

Senior Director, Digital Products & Innovation

Guillermo Marin

Digital Transformation Consultancy Services Director

James Williams

Chief Growth Officer

Janell Smith


Jay Greene

Founder & Managing Director

Jean-Baptiste Alliot

Chief Strategy Officer & Co-Founder, LaSource

Jeanene Valentine

Director of Ticket Sales and Premium, SD Wave FC

Jess Shanahan


Juan Iraola

Digital Transformation Manager, Alavés Group

Kelvin Watt


Kenny Gersh

Executive Vice President, Media & Business

Leandro Pontes

Founder & CEO

Lee Radbourne

General Manager - EMEA

Luca Colombo

Digital Strategy, AC Milan

Magnus Svensson

Media Solutions Specialist

Mathieu Lacome

Chief Performance & Analytics Officer, Parma FC

Matilda Sung

General Partner

Matt Stagg

Director of Mobile Strategy

Matthew Endresz

Founder & CEO

Melissa Payne

Founder, Blonde Ambitions

Michael Sutherland

Chief Transformation Officer

Micheal Proman

Managing Director & Partner, Scrum Sports & Entertainment

Motasem El Bawab

Chief Information Officer, N3XT Sports

Muki Kulhan

CIO, Muki International

Nick Hyett

Digital Products & Partnerships Manager, Volleyball World

Nina Caplin

VP, Zwift Productions

Patrick Plaatje

Director of Technology, Eleven Sports

Rohn Malhotra

Co-Founder, SportsTechX

Salvatore De Angelis

Global Head of Digital

Samir Ceric

Chief Operating Officer

Scott Gutterman

SVP, Digital Operations, PGA Tour

Simon Mallindine

Chief Technology Officer

Stefan Laven

CEO and Founder, Data Talks

Steve McCaskill

Technology Editor, SportsPro

Thomas Edwards

Principal Solutions Architect

Thomas Euler

Founder, Liquiditeam

Toby Wong

Principal, Toby Wong Consulting

Wim Mathues

Senior Vice President

Zanne Wong

Strategy Consultant