26-27 January 2022

Online | 1 - 5PM GMT

Where sports tech comes to life

The most comprehensive demonstration platform in

It’s time for the sports industry to think differently.

We must ignite change, push boundaries, drive innovation and cultivate meaningful connections.

Ignition unites sports and technology. It’s the meeting place of the sports industry’s most transformative tech in an energetic, experiential, and visual hub that’s buzzing with start-up electricity and supported by the industry’s tech giants. At its core, Ignition is a showcase of the creative and tech-enabled solutions driving the future of sports business.  

Over the course of 2 days, Ignition will deliver the most comprehensive demonstration platforms in sport, simultaneously fostering meaningful connections and a tech community underpinned by our mentorship programme to drive the growth of the industry’s most innovative players.

Step inside and be a part of SportsPro’s new home for sports technological transformation and be a part of the industry’s future. 


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Our comprehensive programme of tech demonstrations and keynote speakers will cover the pressing issues of today and uncover the solutions of tomorrow across the sports tech ecosystem.

Keep your finger on the pulse of the industry’s emergent themes, trends, and technologies driving fan and business innovation. 

Why you should be involved

The future of your business begins today.

Ignition is your opportunity to showcase your product to an engaged audience of potential customers and investors. It’s the chance to learn from the individuals and organisations shaping the future of sport; open doors to make the connections that will fuel your future success.  

Curated video content

Direct masterclass sessions

Mentorship programme

Lead & BD generation

Investor introductions

Global sports tech content hub

Big & small tech companies



Broadcasters & platforms



Who is ignition for?

Ignition is the meeting place of sports technology innovators.

Whether you’re a stealth mode start-up looking to validate your idea, a burgeoning scale-up ready to go to the next level, a rights holder exploring monetisation or tech-enabled solutions, or an investor searching for your latest investment, Ignition is your destination. 

Meet our Innovation Competition Judging Panel

Meet the sports tech experts looking for the next generation of entrepreneurs and start-up founders actively changing the world of fan and business innovation in sports.

Alexandra Willis

Communications & Marketing Director

An Dang Duy

Chief Information Officer

Benjamin Stoll

Director of Strategic Alliances & Innovation

Craig Hepburn

Head of Transformation

Michael Sutherland

Chief Transformation Officer

Motasem El Bawab

Head of Digital

Patrick Plaatje

Director of Technology

Scott Gutterman

SVP, Digital Operations

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